Steve Jobs | Angel Ceballos — Designer / New York Photographer
Steve Jobs by Walter Isaacson
Oct 27, 2011 • Walter Isaacson

Steve Jobs

Summary: In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs’ professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs’ family members and key colleagues from Apple and its competitors,Steve Jobs: The Exclusive Biographyis the definitive portrait of the greatest innovator of his generation.

Highlights: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“One way to remember who you are is to remember who your heroes are.”

“If you act like you can do something, then it will work.”

“People who know what they’re talking about don’t need PowerPoint.”

“Steve Jobs had a tendency to see things in a binary way: “A person was either a hero or a bozo, a product was either amazing or shit”

“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, “Did Alexander Graham Bell do any market research before he invented the telephone?”

“He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe,” Joanna Hoffman said. “It’s a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you.”

Finished reading: October 2011, May 2012 (Read it twice)

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