The Design of Everyday Things | Angel Ceballos — Designer / New York Photographer
The Design of Everyday Things by Donald Norman
May 21, 2008 • Donald Norman

The Design of Everyday Things

Highlights: “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

“Principles of design:\ 1. Use both knowledge in the world and knowledge in the head.\ 2. Simplify the structure of tasks.\ 3. Make things visible: bridge gulfs between Execution and Evaluation.\ 4. Get the mappings right.\ 5. Exploit the power of constraints.\ 6. Design for error.\ 7. When all else fails, standardize.”

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

“When things go right, people credit their own abilities and intelligence. The onlookers do the reverse. When they see things go well for someone else, they sometimes credit the environment, or luck.”

Finished reading: May 2008


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