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Thinking, Fast and Slow | Angel Ceballos — Designer / New York Photographer
Angel Ceballos
Thinking, Fast and Slow by Daniel Kahneman
Oct 17, 2012 • Daniel Kahneman

Thinking, Fast and Slow

Highlights: “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”

“The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”

“I have always believed that scientific research is another domain where a form of optimism is essential to success: I have yet to meet a successful scientist who lacks the ability to exaggerate the importance of what he or she is doing, and I believe that someone who lacks a delusional sense of significance will wilt in the face of repeated experiences of multiple small failures and rare successes, the fate of most researchers.”

Finished reading: Oct 2012


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